Pay-per-click ( PPC) is also known as cost per click. It is an immensely popular internet advertising model used to direct traffic to websites and blogs. In this model, advertisers pay the publisher when the ad is clicked. Here publisher would be the owner of the website or blog. Advertisers bid on keyword phrases that are relevant to their target market.
Among PPC providers, Google AdWords, Yahoo! Search Marketing and Micorsoft adCenter were the three large network operators. All of them were operating under a bid based model.
In the year 2010, Microsoft and Yahoo! launched their combined effort against Google. Since then, their PPC platform is renamed AdCenter. Their combined network of third party sites that AdCener ads to populate banner and text ads on their site is called BingAds.
The PPC advertising model is open to abuse through click fraud. Google and other businesses have implemented automated systems to guard against abusive clicks by corrupt web developers and competitors.
Relevant and engaging PPC ads can take your business to greater heights. Experts are of the opinion that empathy plays a major role in the success of your PPC ad. Empathy is not just ?I feel your pain? attitude. That is just sympathy.
Empathy is becoming your prospect, and experiencing their problems that you have the ability to help them overcome. You need to see the world through your prospects? eyes and love them as if they were you. This attitude helps you immensely in creating PPC ads that your prospects can relate to.
Your prospects? perception of the world becomes yours when you engage in deep empathy. This attitude enables you to understand what makes your prospect tick. By exploring the depths of the psyche of your prospects, you will be able to create messages that reach those depths.
While creating our PPC ad, if you stick to obvious messages like ?Shop online now?, etc, it will be one more voice in the crowd. If you image your prospects? deepest longings and if your ads relate to your prospects, you will be rewarded immensely.
It is advisable to begin by creating an Avatar. Give a name, assign an age, give him kids, give him a job, and things like that. Try to reveal what he or she is motivated by, what he regrets, etc.
It is advisable to write a diary like how your prospect would have written. Do it for a couple of days. This will help you to understand your prospect. This is the opinion of experts.
Try to feel what your prospects feel while creating your PPC ad. Sit like your prospect and perform search that may lead to your ad. The more you try to get involved in this exercise, the better your PPC ad will be.
Creating PPC ads that your prospects are more likely to see is the key to the success of your business. The above-mentioned tips will help you to achieve this endeavor to a great extent.
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About The Author: ray1
I'm someone who is inspired by positive change in the world. Having been raised overseas in predominantly developing countries, I have experienced first hand some of the challenges that too-many face around the world, and I have also experienced the magnificence of those folks with far less than I who graciously give unreservedly and with integrity - I learned much from them. I am now living in so-called ?more developed countries? where access to opportunities seems more plentiful - I seek to continue to learn, grow and develop.....As a member of the world community, as a Man, a Partner, a Father, an experienced Teacher, Personal Coach and Colleague, a former Social Enterprise Partner and International Development Consultant; all led me to become more of an Entrepreneur, and eventually I discovered the world of Online Business, - which is what I do today. Most of my energy is focused on exploring ways of empowering others where I can - being Philanthropic, if you will? This is not said to pigeon-hole myself, not at all, but the journey not always having been easy and nice, ....in fact at times it was hellacious and downright treacherous. That said, as a result I am stronger and better for it and I hope that this merely highlights some of what inspires and motivates me....In essence, sharing values for positive interactions for living well alongside each other ....Effectively, living empowered lives! I see it as not a lofty goal, but a real possibility thanks to other like-minded people, as found within Empower Network! I look forward to meeting you at the crossroads of our journeys to where it is we want to be headed! ? Cheers!
Source: http://www.empowernetwork.com/ray1/blog/how-empathy-helps-you-create-breakthrough-ppc-ads/
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